Archives for category: Word of the day

Probably there aren’t many people who think in this way about words, but I do have a favourite type of word: abverbs! I don’t really know why, but I just like them.

Adverbs make a sentence more beautiful and complicated, and for some reason the ending -ly in English resonates very well. The longer and more complicated a word, the cooler it is to use. Adverbs are phenomenally cool!

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Liketivism

In the old days, it was clear what activism was: occupying the street to end nuclear weapons, to achieve equality for men and women, whites and blacks, to prevent a growing gap between rich and poor.

Nowadays, the advent of the Internet has changed everything. Activism has mutated to hacktivism (hacking websites of corporations or governments you don’t agree with), or the similar notions of ‘clicktivism’ and ‘liketivism’.

Liketivism is a very cynical practice. In our contemporary society, where every communication is an investment in future attention, we like causes not because we truly care, but to give the impression we do. Tens of millions of people have seen the Kony 2012 video, many have shared it through social media. But how many have actually changed their behaviour and tried to do something for child soldiers? Of course, everything starts with awareness. But isn’t it morally even more reprehensible to be aware and to do nothing, rather than not knowing anything at all? Isn’t it necessary to go beyond the easy presumption that the more likes NGOs have on their Facebook pages, the better the world is?

Swag

Swag. Swag. Swag. Repeat it a couple of times and it stays a cool word.

I think I got first acquaintanced to the word when I was watching an episode of a TV show where a group of aspiring rappers from the countryside were sent to one of the ghettos of Los Angeles. Losing their swag meant losing their street cred, one of the worst things that could happen. Swag is your personal style, appearenace, attitute, flow, vibe. And that’s only where it starts: Urban Dictionary also list words as swag cannon, swagalicious, swagapotamus and swagriculture.

What would the world look like if we’d vote our politicians on their swag? Most of them would be out of business: Cameron, Barroso, Hollande, Monti, van Rompuy, Romney. Nicolas Sarkozy has some, and it’s quite swag to have Carla Bruni as a first lady. Then there are Berlusconi and Gaddhafi who do have their own swag, yet a very creepy one! Clearly, without any competition, Obama defenitely is the king of swag in politics. Barack, feel free to use this slogan in your re-election campaign!