Swag. Swag. Swag. Repeat it a couple of times and it stays a cool word.

I think I got first acquaintanced to the word when I was watching an episode of a TV show where a group of aspiring rappers from the countryside were sent to one of the ghettos of Los Angeles. Losing their swag meant losing their street cred, one of the worst things that could happen. Swag is your personal style, appearenace, attitute, flow, vibe. And that’s only where it starts: Urban Dictionary also list words as swag cannon, swagalicious, swagapotamus and swagriculture.

What would the world look like if we’d vote our politicians on their swag? Most of them would be out of business: Cameron, Barroso, Hollande, Monti, van Rompuy, Romney. Nicolas Sarkozy has some, and it’s quite swag to have Carla Bruni as a first lady. Then there are Berlusconi and Gaddhafi who do have their own swag, yet a very creepy one! Clearly, without any competition, Obama defenitely is the king of swag in politics. Barack, feel free to use this slogan in your re-election campaign!